Drake launches cannabis business ‘More Life Growth Company’

After teasing a mysterious new venture earlier in the week, Drake has officially announced his More Life Growth Company.

The rapper has partnered with Canopy Growth Corporation to launch the cannabis wellness company, a fully-licensed producer of cannabis based out of his hometown of Toronto.

“When we first began talks with Drake we were extremely inspired by and aligned with his vision to bring best-in-class cannabis products to the world,” said Mark Zekulin, CEO, Canopy Growth Corporation. “Drake’s perspective as a culture leader and entrepreneur combined with Canopy Growth’s breadth of cannabis knowledge will allow our new company to bring an unmatched cannabis experience to global markets.”Added Drake, “The opportunity to partner with a world-class company like Canopy Growth on a global scale is really exciting. The idea of being able to build something special in an industry that is ever growing has been inspiring. More Life and More Blessing.”

According to a press release, More Life is “centered around wellness, discovery, and overall personal growth with the hope of facilitating connections and shared experiences across the globe.” Drake holds 60% ownership in More Life, while Canopy Growth retains a 40% stake.

Earlier in the week, Drake teased the announcement by delivering flowers across Toronto. “Breakfast Television” host Dina Pugliese was among those who received the bouquet during a live TV broadcast.

A trademark was filed in Canada for More Life Growth Company, which lists cannabis-related products including herb teas, hookahs, vaporizers, and rolling papers. The trademark was filed on Oct. 21 and the applicant is listed as Dream Crew IP in West Hollywood, Calif.

More Life is the latest addition to Drake’s growing business empire. The 6 God, whose estimated net worth is $150 million, also has investments in Virginia Black whiskey and e-sports organization 100 Thieves.